Social Media Management
Merchandising Supply Chain Efficiency
Winston Salem, North Carolina
High Point, North Carolina
My relationship with Small Batch started back in 2015 while working at the brewery. Over the years of getting to know the process from the inside out, we were able to develop a strong directive to drive business for targeted days, promote new and available brews, and achieve record earnings with a strong social media presence.
With careful examination of market geo-demographics for the Piedmont Triad Area of North Carolina we were able to design a social media presence to represent the brand how the President imagined it to be. Marley Wayne was able to combine the reach of social media and strong market research into greater sales for Small Batch. Within the first 2 months brand awareness had grown as a by product of the new campaign by 323% (23,200,000 people) on Facebook alone and they had surpassed the highest grossing day of sales.
A new campaign was also started to help the brand increase its merchandise profits and we were able to reduce cost in the supply chain and save 29.42% within the first 5 months. We saw Small Batch through their 5 YEAR anniversary and the release of countless new and amazing beverages.
The amazing relationship with the people at Small Batch, and understanding the company culture made the work so fluid from conversations about direction, to the execution of the projects.
If you are ever in North Carolina and are looking for some amazing beers and burgers, this is the place for you.